Experiential learning bridges the gap between classroom concepts and real-world application — and Dr. Sobia’s recent Consumer Behaviour class did just that!
Held in the vibrant main atrium of the campus, this unique session challenged students to immerse themselves in a real-world marketing simulation. They identified a hypothetical product, targeting university students, and conducted in-depth research to build a comprehensive consumer persona.
Students explored:
Touchpoints and pain points
Emotional triggers
And how these align with the consumer decision-making process
But it didn’t stop there — the next step was to design a complete marketing strategy based on their findings.
By stepping out of the classroom and into a real-world environment, students gained hands-on experience in applying marketing theories to practical scenarios — preparing them not just for exams, but for impactful careers in marketing.
